PAZAZ ™ is to Cooking as Love is to Family

Friends toasting outdoors

As cooking evolves into an art form that has been exposed to the masses we embrace the possibility of creating a dish that provokes our creativity and smiles upon our most satisfying impulses.

This evolution of sorts has been the result of a heightened exposure through many different forms of the media to exact an almost religious fervor among patrons of this art form. Every different form of cooking show is now broadcast 24/7 to the delight of foodies. Not to mention magazines, talk shows, and blogs such as this one.

When I say every different form, the amount of various configurations of TV shows are endless. We have been exposed to many cooking shows and these are but a few of them; Master Chef (name the city), Master Chef Junior, Chopped, Hell’s Kitchen, CupCake Wars, Cutthroat Kitchen, Iron Chef, and my personal favorite… THROWDOWN with Bobby Flay. Seeing a competitive chef compete against someone that has one spectacular dish is amazing. You have to give chef Flay major kudos when he tries to best another chef on their home turf with a recipe he attempts to duplicate (with a twist), the dish the other chef has been executing for years.

I digress. The reason I mention the above fervor is because with this exposure comes a renewed importance in regards to the culinary and social aspects of food. When using the PAZAZ ™ kitchen products (Non-Stick Silicone Baking Mat, Heavy Duty Aluminum Baking Sheet Pan, and the Steel Mesh Cooling Rack), we understand the nuances of quality that help us execute the recipe we’ve seen on TV or the dish we’ve tasted in our favorite restaurant.

This connecting of the dots between food, friends and family becomes an event centered around the love we express through the food we share, or the food we prepare for others. There are few social interactions that we treasure anymore but this is one that has taken on an almost symbiotic relationship between the chef and the guests, friends, or family the food is prepared for.

The importance of cooking with PAZAZ ™ cannot be overstated. To bring a recipe to life through the tools that provide you the greatest opportunity for success means you are honoring yourself and those that trust your expertise. With that labor of love the bridge is built from food to family subtly forming a sensory image that will last well beyond the moment we just captured on film.